Robert Asahina is an entrepreneur, author, consultant, and former book publishing executive and magazine and newspaper editor. He has been an editor at The New York Times, The New York Sun, Harper’s, George, GEO, and The Public Interest; deputy publisher and editor in chief of Broadway Books, president and publisher of the Adult Publishing Group of Golden Books, and vice president and senior editor of Simon & Schuster; a visiting scholar at New York University, and a data management consultant at Freddie Mac. He is a principal of Asahina & Wallace, Inc., a Los Angeles-based publisher of fiction and nonfiction.